Spanish company Puig has acquired a majority stake in German skincare brand Dr. Barbara Sturm. Brand Founder Dr. Barbara Sturm will retain a minority stake and continue to manage the brand’s product development as Chief Product Development Officer and Brand Ambassador.
Puig says the deal will reinforce its position in the premium skincare segment.
Dr. Barbara Sturm was founded in 2014 and sells skincare, bodycare, haircare and supplements. Puig says the brand has developed strong consumer engagement through digital channels and its seven spas and boutiques.
Puig plans to develop the skincare brand internationally and build on its existing network of spas and boutiques.
“We are taking another important step in expanding our position in the premium skincare segment. The new partnership reinforces Puig skincare segment and our presence in the US,” commented Marc Puig, Chairman and CEO of Puig.