May 10, 2022
Coty has named American actress and producer Queen Latifah as the latest face of beauty brand CoverGirl.
Latifah will be the face of a new CoverGirl collection and will join the brand in a multi-year partnership.
Latifah was the face of CoverGirl for 10 years. She first partnered with the brand in 2006. During the 10 years, she fronted the Clean Foundation and Outlast Lipcolor make-up collections. Coty claims that CoverGirl and Latifah worked together to create one of the first lines in mass cosmetics made specifically for deeper skin tones in 2006.