Beauty technology company Revieve has launched AI Beauty Discovery Connect, a new platform that aims to help beauty brands and retailers expand into Generative AI discovery and commerce channels.
Revieve says AI Beauty Discovery Connect allows brands and retailers to unify their product data, consumer insights and personalization strategies across all touchpoints, including AI platforms.
The company adds that the platform ensures that every product, recommendation and experience can be discoverable and shoppable wherever consumers are, such as on brand websites, retail-media networks and conversational AI platforms like ChatGPT and Gemini.
This aims to strengthen brands and retailers’ owned and retail-media platforms, while engaging consumers within AI-powered discovery interfaces, where Revieve says their journeys are increasingly starting.
As leading tech companies roll out new AI-powered shopping platforms, Revieve says a new era of AI-driven discovery and commerce is rapidly taking shape.
Over a quarter of US consumers already use Generative AI for product discovery or purchase-related queries, according to McKinsey (2025). Meanwhile, NielsenIQ’s 2025 Beauty Outlook reports a 40% year-over-year increase in AI-powered interactions.