Scentys opens US subsidiary

French fragrance diffusion expert Scentys has opened its first subsidiary in the US in a bid to strengthen its presence in the market.

The new subsidiary Scentys Inc, is located in New York, and is intended to help the company be more responsive to clients in the country and to develop services according to US trends. The company notes that the country is a strategic market due to its size, growth and the presence of multinational fragrance companies.

Loic Remoussenard has been named Managing Director of the subsidiary.