Sephora’s has launched a range of clean beauty products under its own private-label brand Sephora Collection brand. The line is positioned as clean, affordable beauty and features the Clean at Sephora seal, which means products are formulated without parabens, sulfates, phthalates and mineral oils. All beauty products with the Clean seal contain less than 1% synthetic fragrances.
The launch features four new make-up products, including the Clean Glowing Skin Foundation, the Clean Liquid Lip Mousse, the Clean Glossy Lip Oil and the Clean Bouncy Eyeshadow Palette. The cosmetics are all vegan and cruelty-free and retail between $12 and $20.
The line includes ingredients like watermelon seed oil, matcha tea powder and vitamin C derived from potato to give a hydrating and brightening look.