June 3, 2025
Sephora US and consumer intelligence company NielsenIQ (NIQ) have inked a multi-year data-sharing agreement. The companies say the collaboration will provide a more comprehensive view of the beauty market in North America.
As a result of the agreement, NIQ will have point-of-sale coverage of Sephora’s omnichannel business, increasing its coverage of the beauty market. Meanwhile, Sephora will have access to NIQ’s data and insights.