Sephora to launch flagship store on Tmall Global

The showroom presenting cross-border beauty products with “cloud shelves” in a physical Sephora store

Beauty retailer Sephora is to launch a flagship store on Alibaba’s cross-border e-commerce platform Tmall Global.

Sephora says the store will connect Chinese consumers to a range of emerging overseas beauty brands. It adds that the move is in response...

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