September 4, 2025
LVMH-owned beauty retailer Sephora has unveiled a new film as part of the ‘We Belong to Something Beautiful’ campaign, featuring singer and Haus Labs founder Lady Gaga as its ambassador.
The film shows Lady Gaga sharing her perception of beauty and showcases Sephora’s beauty workshops “Classes for Confidence.” It features testimonies advocating for self-acceptance and underlining the role of beauty and community in building self-confidence.
First launched in June for Pride Month, the campaign will be rolled out in the US, Europe, Southeast Asia, and Australia this month with TV, VOD, in-store displays, social media, outdoor advertising, and outdoor digital signage.