SHISEIDO becomes We Are One Ocean campaign partner

Prestige beauty brand SHISEIDO has become an official partner of the We Are One Ocean campaign, which calls for the protection of 30% of the global ocean by 2030.

The partnership builds on the brand’s relationship with The World Surf League (WSL) and WSL’s ocean protection nonprofit WSL Pure. The move is the latest initiative from the brand’s ocean protection program Shiseido Blue Project founded in 2019.

Exclusive We Are One Ocean campaign content will launch on SHISEIDO’s official Instagram (@Shiseido) starting February 15.