Shiseido is set to launch a campaign, featuring four new brand ambassadors, on July 1. The new brand ambassadors are: actress Bibari Maeda, model Lauren Wasser, actor Huang Xuan and figure skater Alina Zagitova.
The campaign, which Shiseido calls “With One Another. Without Limits. Our Future Is Beautiful.” will be promoted via digital media, out-of-home advertising (OOH) and pop-up stores worldwide.