Shiseido Travel Retail opens Clé de Peau Beauté pop-up in Haitang Bay

Shiseido Travel Retail has opened its first Clé de Peau Beauté pop-up in Haitang Bay at China Duty Free Group’s (CDFG) Sanya International Duty Free Shopping Complex. The pop-up will run through the month of February.

Called “Be the Secret of Radiance,” it features a range of digital elements and is described as an immersive and experiential shopping experience.

The pop-up includes the brand’s first Smart Radiance Mirror in travel retail Asia, in addition to an Aurora Room, which immerses visitors under the northern lights. Additionally, in the Product Discovery Zone customers can explore and learn about Clé de Peau Beauté’s Le Sérum and Key Radiance Care range.

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