Shiseido Travel Retail to highlight 10 brands in Cannes

Shiseido’s 150th anniversary visual

Japanese company Shiseido will highlight 10 of its prestige make-up, skincare and fragrance brands at the TFWA World Exhibition & Conference, which will take place from October 2 to 6 in Cannes.

The brands include SHISEIDO, Clé de Peau Beauté, NARS, IPSA, ISSEY MIYAKE, narciso rodriguez and Serge Lutens, in addition to Drunk Elephant and THE GINZA which will be exhibited for the first time at the TFWA show. Additionally, prestige skincare brand BAUM will make its global travel-retail debut at the event.

The company’s booth at the show will highlight Shiseido’s 150th anniversary through an anniversary wall that will digitally showcase the company’s history since its founding 1872.

Shiseido launched a film to commemorate its 150th anniversary. The company will launch a follow-up film series, called “Our Actions,” focusing on initiatives in innovation, sustainability and diversity & inclusion.