December 11, 2023
Shiseido Travel Retail has unveiled a campaign video for its social-first initiative #MyKando on Shiseido’s corporate LinkedIn and Instagram pages.
The initiative was first launched at the TFWA World Exhibition & Conference 2023 in Cannes, France. The video was filmed at the company’s booth at the show and features Shiseido Travel Retail’s partners and employees.
Kandō (感動) is a Japanese expression for being deeply moved emotionally. The initiative asks travelers to share Kandō travel moments with a picture or video on social media with the hashtags #MyKando and #BeautyinTravel.