Shop with Google and make-up brand Pat McGrath Labs are to host an augmented reality (AR) pop-up in New York, US. The event, called “THE ARt OF BEAUTY,” will take place October 20-22 and aims to educate consumers on new ways to shop for beauty products and discover the Pat McGrath brand using Google’s AR tools.
The three-day event will enable visitors to virtually try-on Pat McGrath Labs’ lip products and eyeshadow palettes, shop the collection, book a session with the brand’s make-up artists and receive product giveaways.
Google’s AR beauty tool launched in 2020 to enable consumers to virtually try-on eyeshadow, lipstick and foundation shades from brands within Google Search or the Google app on iOS or Android.
The pop-up will be held in New York City. Tickets are free on Pat McGrath’s website. Walk-ins are also welcome.