Shopify launches mobile application Shop

Shopify's Shop platform

E-commerce platform Shopify launched mobile application Shop, aimed at providing customers with a more seamless online shopping experience, from product discovery to package delivery.

The company says its goal is to provide greater convenience, transparency and personalization.

Due to social distancing and quarantine measures, Shopify notes that customers are now more reliant on e-commerce.

The platform offers local filters that allow consumers to locate nearby merchants and support local businesses. The application identifies businesses currently offering shipping, pick-up and highlights return policies.

Through Shopify’s Shop Pay and Arrive, users can check-out through an accelerated one-click process and track their e-commerce orders. To date, Shop Pay has processed some $8bn in sales, while Arrive has been used by 16 million shoppers to track their online orders.

The application also features customized recommendations, including new releases and deals from shoppers’ preferred brands. Shopify says merchants’ customers consistently rediscover the storefronts of their favorite brands, as well as new brands.

The iOS and Android app are currently available to download in the app store.

Shop general manager Carl Rivera said: “Shopify has focused the last decade on solving complex problems for entrepreneurs by making commerce seamless and accessible. Now, we want to do the same for customers. We set out to solve the common pain points in the customer’s shopping journey today, while developing specific features, like local business discovery, that will be relevant today and in the future.”