Social-media trends from Retail & Tech No 26

Currently trending in beauty

Inner corner eyeshadow. Social-media users are adding pops of color to their eye looks with Pinterest searches for “inner eye color” up 45% between October 2019 and September 2020 compared to the same period a year ago, according to Pinterest’s trend report predictions for 2021. Social-media beauty gurus have also suggested adding white eyeshadow or highlighter to inner corners to make eyes look bigger and more awake.

Bold brows. Pinterest searches for goth eyebrows and bleached eyebrows were up 120% and 160%, respectively, year-over-year between October 2019 and September 2020. Additionally, searches for above eyebrow tattoo, ombre powder brows and colorful eyebrows increased 60%, 50% and 35% between October 2019 and September 2020 compared to the same period last year. Gen Z users are driving the trend and have also taken to adding colorful prints to eyebrows, like emojis and rainbows.

Bat wing liner. Social-media beauty gurus are posting tutorials on how to achieve winged liner for hooded eyes. Called bat wing liner, the technique sees users draw a separate wing and line on the eyelid and not connecting the two. The technique results in a more lifted winged liner for hooded eye shapes.

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