L’Occitane Travel Retail has opened a pop-up for its Sol de Janeiro brand at Sydney Airport in Australia. The pop-up is located in T1 Departures and runs until April 10 in collaboration with Heinemann Oceania.
Marion Amirouche, Brand Manager, Sol de Janeiro, Global Travel Retail, L’Occitane Group, says the pop-up aims to strengthen the company’s presence in the Asia Pacific region.
It highlights the brand’s Delícia Drench bodycare range, particularly two new products: the Delícia Drench Shower Oil and Delícia Drench Jet Set.
The pop-up includes the brand’s signature yellow aesthetic with the contrasting purple tones of the Delícia Drench range, and features giant reproductions of Sol de Janeiro’s hero body creams.
At the center of the pop-up is the Delícia Drench range with its new additions, the Shower Oil and Jet Set, as well as the Cheirosa 59 Perfume Mist and the Delícia Drench Body Butter. The pop-up also sells Sol de Janeiro’s other products.
The Delícia Drench Jet Set is a trio of travel-size products that provides a bodycare routine. The set includes the Delícia Shower Oil (90ml), Delícia Drench Body Butter (50ml) and Cheirosa 59 Perfume Mist (30ml). The products are house in Sol de Janeiro’s reusable Jet Set bag.
The new Delícia Drench Shower Oil is described as a nourishing, oil-to-milk formula containing 50% glycerine and a complex of Brazilian oils that aims to hydrate, soften and strengthen the skin’s barrier.
The Delícia Drench Body Butter is described as a rich, fast-absorbing body cream that aims to nourish and restore dry and sensitive skin.