Symrise launches Hero to thank COVID-19 frontline workers

Fragrance house Symrise has launched a unisex eau de Cologne called Hero to honor workers on the frontline of the COVID-19 pandemic. The fragrance has been offered to workers in France, the US, China, Singapore, Brazil and Dubai.

Nineteen perfumers came together to create the scent, with each one contributing an ingredient.

Hero combines ingredients from traditional cologne with contemporary notes like Symrise captive Ambrostar, musk and vanilla.

The cologne can be purchased online at www.auparfum.com and retails at €69. 100% of the proceeds will be donated to association SOS Anosmie dedicated to those affected by anosmia, also known as smell blindness. The loss of smell is one of the first symptoms of COVID-19.

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