Tesem Group launches new shine technology for recycled aluminium

TESEM Group's new technology called BRI&Va

Aluminium beauty packaging company Tesem Group has launched a new technology called BRI&Va, which is billed as making Post Consumer Recycled (PCR) aluminium shine. The new technology comes after two years of research and development and is patent-pending.

Tesem says its BRI&Va technology gives high-percentage aluminium PCR a shine equal to that of virgin anodized aluminium, thereby enabling brands to maintain the luxurious look of shiny metal packaging.

The company adds that the technology encourages the use of high-content PCR and supports its clients’ sustainability goals. It claims that replacing virgin aluminium with 20% PCR aluminium leads to a 78.9% decrease in CO2 emissions.

The technology is now in the scaling-up process. Tesem says it is working closely with Chanel after the brand showed an interest in using the BRI&Va technology.

The technology will be showcased at Tesem’s booth during the LuxePack Monaco show, which will take place from September 30 to October 2 this year.