The TFWA i.lab, the area devoted to innovation, at the TFWA World Exhibition & Conference taking place in Cannes this week, hosted 15 companies.
The i.lab, which was located inside the Palais des Festivals this year, included a classic exhibition zone with individual stands, a less formal start-up space shared by exhibitors and a lounge where participants can pitch their ideas from a stage and network with visitors.
BW Confidential was once again sponsor of the TFWA i.lab.
This year’s i.lab sees a mix of returning and new companies showcasing innovations in areas such as digital traveler engagement, in-store solutions, data analytics, sustainable and social initiatives and services for travelers.
BW Confidential will soon published a full report on the show and on the TFWA i.lab and the innovations showcased.