TFWA to launch virtual event, China Reborn

Travel-retail association TFWA is to host a three-day virtual event focusing on the recovery of the duty-free and travel-retail industry in China. The event will take place from December 1-3.

The event will focus on a range of seminars and also include TFWA’s ONE2ONE meeting service, aimed at linking brands, retailers, airports and other decision-makers in China and available on a new virtual platform. The China Reborn event will aim to provide insights on the recovery of the industry in China, including traffic data, market developments, changes to shopping habits and online integrations in the market.

TFWA says China Reborn is part of a series of online events to be organized by TFWA in the second half of 2020, beginning with the Sustainability in Travel Retail webinar on July 16.

“TFWA is delighted to restate its commitment to the Chinese market through the launch of this unique event, which will allow our members to reconnect with key retailers and other stakeholders at a time of change. A re-emergent Chinese market will play a central role in the rebirth of the global industry, and we are looking forward to working with our partners in China on this initiative,” commented TFWA President Alain Maingreaud