The Global Fragrance Consumer Insights Report & Data Platform

Exclusive and unrivalled consumer fragrance analysis

The Global Fragrance Consumer Insights Report & Data Platform

The Global Fragrance Consumer Insights Report & Data Platform is based on data from 112,000 users of leading fragrance app PERFUMIST, who interacted with the app’s fragrances, brands and fragrance notes in terms of likes, wishlists and favorite lists. This base of 112,000 users is taken from the more than two million consumers who have downloaded the Perfumist app.

Using this data, we have constructed an in-depth picture of today’s fragrance consumer

The data covers a total of seven key regions, 2,000 brands, 50,000 perfumes and 300 fragrance notes. All brands are covered, from prestige, to mass to direct-sales companies. All data relates to the year 2021.

The Global Fragrance Consumer Insights Report & Data Platform aggregates and analyzes data on the consumer’s view of fragrance providing a unique outlook on the fragrance market from a consumer perspective and on a global level.

The package consists of access to the full Data Technology Platform, as well as a 24-page Report highlighting key consumer data.

The powerful Global Consumer Fragrance Insights Data Platform allows users to:

Access the top-100 rankings of most-liked brands, perfumes and fragrance notes among Perfumist users globally and by region

Segment brands, perfumes and fragrance note rankings by region and country

Understand the profile (age, gender…) of consumers who like a particular brand, perfume or fragrance note

Determine market penetration of particular brands, perfumes and fragrance notes

Compare how consumers’ best-liked fragrances relate to other fragrances and brands on the market

Extract relevant data using a range of filters, thereby offering data tailored to your specific information requirements

Understand your consumers, your market, your competitors

Watch the tutorial on how the Data platform works:

 

PRICING

Take advantage of our special early-bird price of only €4,800* instead of €5,800*. Offer valid until June 15, 2022

Price includes:

Full access for one user to the Data Platform until December 31, 2022 (full access to 2021 data) + The 24-page Report featuring analysis on the fragrance market and key highlights and commentary on global data.

 

(*The amount excludes tax. For any purchase in France, an additional invoice including VAT will be issued)

For more information or for a demo of the Data Platform, please contact:  businessintelligence@bwconfidential.com

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