January 29, 2025

Estée Lauder Companies (ELC) has launched its skincare brand The Ordinary on Amazon’s Premium Beauty store in the US.
The Ordinary’s storefront will offer free shipping for Prime members.
As reported, last year ELC launched Estée Lauder on the platform in October, Dr.Jart+ in July, Bumble and bumble and Too Faced in June and Clinique in March.