US-based investment firm True Beauty Ventures has partnered with influencer marketing analytics platform Tribe Dynamics (CreatorIQ).
The partnership will see True Beauty use Tribe Dynamics’ analytics and tools to evaluate potential investment opportunities. This offer will also be extended to True Beauty’s partner brands.
Tribe Dynamics Co-founder and CreatorIQ Chief Strategy Officer Conor Begley said that companies that True Beauty has invested in are some of Tribe’s top-performing brands today.
Founded in 2020, True Beauty Ventures is an emerging growth investment firm based in Miami and New York. The firm focuses on the beauty, wellness and personal-care industry. True Beauty has made 10 investments to date, including K18 Hair, Aquis, Kinship, Crown Affair, maude, BeautyStat, Dieux Skin, Caliray, Cay Skin and Feals.
Tribe Dynamics was founded in 2012 and acquired by influencer marketing platform CreatorIQ in 2021. Its customers include Sephora, Gymshark and Anheuser-Busch, among others.