Unilever to acquire health and wellness company Liquid I.V.

Unilever is to acquire US-based health-science nutrition and wellness company Liquid I.V.

Liquid I.V. specializes in an electrolyte drink mixed with Cellular Transport Technology (CTT®), which is said to enhance the absorption of water and other nutrients into the bloodstream. The company’s drink mixes cover the wellness category and provide solutions for hydration, energy and sleep.

Liquid I.V. was founded in 2012 and currently retails at Costco, Target, Whole Foods Markets and Walgreens, among others.

The company will continue to be based in El Segundo, California and led by founder and ceo Brandin Cohen.