August 25, 2026
L’Oréal has unveiled the campaign for Valentino Beauty’s new fragrance duo Vendetta, fronted by actors Dakota Johnson and Alexander Skarsgård.
The campaign was directed by Romain Gavras and photographed by Inez & Vinoodh.
It was shot on 35mm film with the song It’s a Sin by Pet Shop Boys as its soundtrack. Valentino’s signature red color appears throughout the campaign.


