January 8, 2026
French skincare brand Vichy Laboratoires (L’Oréal) has named model and content creator Emily DiDonato global brand ambassador.
DiDonato will feature in the brand’s new skin and haircare campaigns, and will also be a voice for Vichy on social media.
DiDonato is a runway model and has also appeared in publications such as Vogue, ELLE and Harper’s Bazaar. She has certifications as a nutrition coach and yoga instructor and has more than 4.6 million followers across social-media platforms.
This partnership comes as Vichy is shifting towards a focus on integrative health. The brand highlights the importance of skin, scalp and hair health formulas combined with general wellness practices, such as nutrition, fitness and mental health.