Victoria’s Secret (VS&Co) has launched a new fragrance, its first in five years.
Called Bare Eau de Parfum, the fragrance is made with upcycled materials and responsibly sourced ingredients.
It was created by Symrise master perfumers Nathalie Benareau and Carlos Vinals. The fragrance has top notes of Madagascar mandarin, a heart of Egyptian violet and is rounded out by Australian sandalwood.
The scent is also the first fragrance on the market to use Symrise’s fragrance intellectual property protection tool, CryptoSym, claims Victoria’s Secret.
As reported, in May Symrise launched CryptoSym in a bid to protect perfumers’ intellectual property. The solution is a colorless and odorless base that can be used in a scent that creates interferences during a gas chromatography’s (GC) analysis, which separates, identifies and quantifies the contents of a fragrance. By interfering with the GC analysis, CryptoSym makes it more difficult to replicate a scent.
The Bare Eau de Parfum campaign was shot by photographer Zoe Ghertner and features female figures that are described as social advocates, herbalists, artists and creatives. The campaign is meant to celebrate authenticity and individuality.
The new fragrance launches today in the US in Victoria’s Secret stores and online at VictoriasSecret.com. It will launch internationally, both online and in brick-and-mortar, on August 23.
Victoria’s Secret has 1,400 stores worldwide.