AI and AR company Perfect Corp extended the hours of its virtual beauty app YouCam Makeup services in light of the surge in demand due to the COVID-19 lockdown.
The platform is extending service hours for its on-demand Beauty Advisor 1-on-1 consultation service to 2pm to 10pm daily, and extending the live show schedule to 1pm to 11pm everyday.
Recent user behavior data showed a 32% rise in daily virtual try-ons, a 50% increase in calls through the Beauty Advisor 1-on-1 service and double the amount of time spent watching YouCam livestream shows.
In addition to extended hours, the application also released a collection of virtual face mask styles for users to try on and share as a sign of solidarity during the pandemic. The virtual face mask collection is coupled with a social challenge to encourage users to take face mask selfies and share them as a sign of support for those fighting on the front lines of the crisis.
Perfect Corp is also offering beauty brands complimentary in-app product listings within the YouCam Makeup app for up to 100 skus. The hyper-realistic virtual product try-on allows shoppers to connect with brands and try on products at home.