YouCam Makeup extends hours due to high demand during lockdown

AI and AR company Perfect Corp extended the hours of its virtual beauty app YouCam Makeup services in light of the surge in demand due to the COVID-19 lockdown.

The platform is extending service hours for its on-demand Beauty Advisor 1-on-1 consultation service to 2pm to 10pm daily, and extending the live show schedule to 1pm to 11pm everyday.

Recent user behavior data showed a 32% rise in daily virtual try-ons, a 50% increase in calls through the Beauty Advisor 1-on-1 service and double the amount of time spent watching YouCam livestream shows.

In addition to extended hours, the application also released a collection of virtual face mask styles for users to try on and share as a sign of solidarity during the pandemic. The virtual face mask collection is coupled with a social challenge to encourage users to take face mask selfies and share them as a sign of support for those fighting on the front lines of the crisis.

Perfect Corp is also offering beauty brands complimentary in-app product listings within the YouCam Makeup app for up to 100 skus. The hyper-realistic virtual product try-on allows shoppers to connect with brands and try on products at home.