Youth To The People to launch major out-of-home ad campaign in US

Skincare brand Youth To The People is to launch its largest out-of-home (OOH) advertising campaign.

The campaign will be featured on multiple billboards and large-scale postings in US cities, including Los Angeles, New York, San Francisco, Miami and Chicago.

The billboards will feature Youth To The People’s cleanser coupled with statements that mirror the brand’s values, such as “less ego, more antioxidants,” “live your truth, you are youth” and “the skincare of now,” among others.

California-based Youth To The People was founded in 2015 and retails what it calls 100% vegan, cruelty-free skincare products.