AS Watson’s targeted e-marketing drives sales for Maybelline and Jeffree Star

Social media influencer Jeffree Star’s cosmetics line was launched into the European market through perfumery chain Ici Paris XL

Hong Kong-based retail group AS Watson has unveiled the recent marketing strategies it employed to drive sales for Maybelline in Asia and Jeffree Star Cosmetics in Europe.

In 2018, AS Watson helped L’Oréal recruit and retain shoppers at Watsons Thailand...