Beauty Tech Live: Tmall Global and Chinese consumer trends

Jun Dong, Managing Director of Tmall Global Beauty, Alibaba Group and BW Confidential Editor in Chief Oonagh Phillips

Livestreaming drove more than $50bn in sales for brands on Alibaba platforms over the last year, attendees heard from Jun Dong, Managing Director of Tmall Global Beauty, Alibaba Group, on the first day of virtual event Beauty Tech Live.

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