Puig launches omnichannel campaign for new Carolina Herrera fragrance

Puig Travel Retail Americas omnichannel campaign for the Carolina Herrera 212 Heroes launch at Lima airport

Spanish company Puig’s Travel Retail Americas arm has launched an omnichannel campaign for the launch of Carolina Herrera’s new men’s fragrance 212 Heroes. It covers 19 countries and 74 airport doors.

The campaign is running at major Southern and Northern...

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