September 15, 2021
3D images of Kiehl's, Biotherm and Helena Rubinstein products were projected on the mall's exterior
L’Oréal Travel Retail Asia Pacific partnered with Lagardère Travel Retail China and Hainan Travel Duty Free (HTDF) to create digitally driven multi-brand pop-ups at the HTDF Mall in Sanya, Hainan.
Called the Summer Beauty Duty Free Party, the initiative ran...