Puig launches activation in Hainan for Christian Louboutin for Golden Week

Puig launches an activation for the Christian Louboutin brand in Hainan

Spanish company Puig has launched an activation in Hainan at Lagardère Travel Retail’s Sanya Hailu Duty Free City store for the Christian Louboutin brand for China’s Golden Week holiday (October 1-7).

The activation featured an online-to-offline (O2O) strategy...

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