Beauty Tech Live, the new virtual Expo that brings together the worlds of beauty and tech, is shaping up to be an important tool for beauty players’ looking to speed up their digital business.
The virtual event, which will take place from April 12-16, 2021, is the first B2B Virtual Expo & Conference that will bring together tech products, solutions and services for the beauty industry in one place.
Beauty Tech Live’s mission is to help beauty industry executives keep up with and navigate the fast-changing world of technology, better integrate tech into their strategy to respond to consumer needs, anticipate market shifts and trends and prepare for the business of tomorrow.
To do so, Beauty Tech Live has been built around three key areas: The Exhibition Hub, which will showcase the latest tech innovations for beauty; The Knowledge Hub, which will host conferences, panel discussions, talks and case studies from beauty and tech thought leaders; and the Experience Hub, which will show beauty tech in motion with a range of live demos and workshops.
The Expo will also provide industry players with a forum for exchange, discussion and collaboration on new technologies, and with a key platform for networking.
“Tech is driving the business of beauty. Tech is transforming product creation, selling, marketing and companies’ sustainability goals, and it will be instrumental in rebooting beauty post-COVID-19 and getting the market back to growth,” comments BW Confidential editor in chief Oonagh Phillips.
She continues: “We think Beauty Tech Live can be a key ally for companies looking to better do digital, improve e-commerce and enhance their connections with consumers. Beauty Tech Live is designed to boost beauty’s digital business, by helping the industry keep up with the fast pace of digital transformation, navigate the changes and seize the opportunities that lie ahead.”
Beauty Tech Live is a joint initiative from BW Confidential, the leading B2B publication for the international beauty industry and the Moodie Davitt Report and Virtual Expo Company, a leading publisher and event organizer. The two companies have pooled their expertise in scouting and analyzing trends in beauty, their extensive global networks and reach in the industry and their skill in organizing physical and virtual events to create a truly original, inspiring and business-focused event in an area that is key to the future of beauty.