Beautycare Brazil pinpoints 19 countries for international investment

Beautycare Brazil, the project founded by Brazil industry association ABIHPEC (Brazilian Association of the Cosmetics, Toiletries and Fragrances Industry) and ApexBrasil, has chosen 19 countries as target markets for Brazil’s cosmetics, toiletries and fragrances (CT&F) industry to invest in over the next two years.

The countries are: Australia, Canada, Colombia, France, Germany, India, Japan, Mexico, Panama, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, the UK and the US.

The investment will focus on three areas: Finished products, ingredients and packaging and services and accessories.

The 19 countries were chosen based on a study of 43 countries that Beautycare Brazil participants identified as markets of interest. The study analyzed the 43 countries’ trade, macroeconomic and GDP and included forecasts and consumption trends for the coming years. It was conducted by Apex-Brasil’s Market Intelligence.

ABIHPEC also evaluated the same countries and provided additional information regarding product launches, sector agreements, regulatory barriers for the CT&F industry’s products and business opportunities for Brazilian companies.

Beautycare Brazil Manager Gueisa Silvério said: “This market prioritization work is what defines the project’s strategy and performance for the next two years (2022 and 2023). The complete study, as it was carried out, is essential for us to find the best way to support companies and define project guidelines and events that will be held.”

Beautycare Brazil was borne out of a partnership between ABIHPEC and the Brazilian Trade and Investment Promotion Agency Apex-Brasil. Established in 2000, the project aims to promote the internationalization of personal hygiene, perfumery and cosmetics companies and the growth of beauty industry exports.