Beautyworld Middle East moved to 2021

Trade show Beautyworld Middle East has been postponed to 2021. The show will now take place from October 5-7, 2021 at the Dubai World Trade Center, and will be held as an annual autumn trade fair from then on.

As reported, the show was first slated to be held from May 31-June 2, then was postponed to August 17-19, due to the COVID-19 pandemic. In May the show’s organizer Messe Frankfurt Middle East announced it was moving the show to November 23-25.

Beautyworld Middle East show director Elaine O’Connell said the switch to autumn came after consultation with exhibitors, trade visitors and the venue.

She said the fall period offers an ideal window for manufacturers to present their latest innovations that can be marketed in the holiday season and New Year.