BW Confidential and Moodie Davitt Virtual Expo Company join forces to launch Beauty Tech Live

BW Confidential, the leading B2B media for the international beauty industry, and Moodie Davitt Virtual Expo Company, a leading business publisher and virtual event organizer, have joined forces to launch a new virtual event focusing on the worlds of beauty and technology.

Called Beauty Tech Live, the event is the first virtual expo that will bring together in one place the latest tech innovations and solutions for the beauty industry.

This new B2B event, which will run from April 12-16, 2021 (with a follow-up showcase), will be a must-attend for executives in all sectors of the beauty industry: retailers, brands, suppliers and packagers.

Beauty Tech Live will consist of three main hubs:

The Beauty Tech Live Exhibition Hub will showcase cutting-edge tech products and services for beauty in the areas of retail and online selling, products, consumer engagement, product discovery, supply chain, packaging and data management. The key zones in the Beauty Tech Live Exhibition Hub have been created to reflect the consumer journey and how s/he interacts with beauty. A tour of the Exhibition Hub will enable executives to learn about new tools and products that can help them sell, connect with consumers, improve their business and prepare their companies for tomorrow.

The Beauty Tech Live Knowledge Hub will host a series of conferences, panel discussions, talks and case studies from beauty and tech thought leaders, innovators and disruptors, with the aim of providing unique insights on the trends and challenges in the market.

The Beauty Tech Live Experience Hub will show beauty tech in motion with a range of live demos and workshops.

Beauty Tech Live will be a truly global expo, with exhibitors and visitors expected from Silicon Valley and Shanghai and from Paris and New York. Its virtual format means no travel, hotel and entertainment costs and so ensures the attendance of full buying teams, which in turn means a solid return on investment for exhibitors.

“There has never been a better time, nor more of a need for Beauty Tech Live. Tech is driving the business of beauty. Tech is transforming product creation, selling, marketing and companies’ sustainability goals, and it will be instrumental in rebooting beauty post-COVID-19 and getting the market back to growth. The goal of Beauty Tech Live is to help the industry keep up with this fast pace of digital transformation and seize the opportunities that lie ahead,” comments BW Confidential Editor in Chief Oonagh Phillips.

“We are impressed by the format of, and the technology behind the first Virtual Travel Retail Expo organized by the Moodie Davitt Virtual Expo Company, and by the top brands and high level of executives they have attracted to this event. We are enthused to be working with such a creative company on this new initiative,” she continues.


“There is a strong appetite for the virtual expo format, which we have seen from the overwhelming response to our inaugural Virtual Travel Retail Expo. Our format for Beauty Tech Live will be the perfect setting for demonstrating the latest technologies and innovations relating to Beauty Tech. The event will be key for executives who want to better integrate tech into their strategy to respond to consumer needs, anticipate market shifts and trends and prepare for the future,” adds Martin Moodie, ceo and chairman of Moodie Davitt Virtual Expo Company.