April 7, 2020
BW Confidential’s latest Beauty Insight is out today.
Inside this issue:
E-commerce in a pandemic: An insight into how retailers are using e-commerce, and new models set to emerge post-COVID-19
Interview: Swiss company Firmenich president fine fragrance worldwide Jerry Vittoria tells BW Confidential how he sees the crisis impacting the fragrance market and changes in consumer behavior in the long term
Comment: How companies may re-think selling as a result of COVID-19
Retail Insights: Lotte’s Smart Store, VIP clients during COVID-19, changes in US shoppers’ behavior
Tech Bytes: TikTok & livestreaming, BA video chats, Pinterest’s Today tool
Plus the latest trends, data and snapshot from around the world