Analysis

Guest column with WGSN

In our guest column, trending forecasting company WGSN Head of Beauty Clare Varga highlights the directions beauty...
April 19, 2022

Fragrance creation & sustainability

How fragrance houses’ efforts to convince brands to adopt more sustainable practices are progressing. While almost all...
April 4, 2022

Analysis: The other side of Hainan

Sanya Bay in Hainan Hainan may be pegged for astronomical duty-free growth, but the market still presents...
December 2, 2021

Analysis: The rise of Amazon roll-ups

Amazon roll-ups: Boosted Commerce, Perch and Thrasio   BW Confidential explores the rise of Amazon roll-up players,...
November 22, 2021

The latest top-10 make-up trends

P&G’s Opté Wand device and Nyx’s Shine Loud lipstick BW Confidential highlights 10 key trends hitting the...
November 17, 2021

Boosting make-up sales online

Virtual try-on tools, such as those from Perfect Corp (above) have been seen as a key to...
November 17, 2021