The state of the fragrance market 2021
BW Confidential analyzes how sustainable the current boom in fragrances is, what is driving it, and the...
Market Watch: Europe – retail in France
There have been strong differences in the performance of France’s major beauty retailers, as well as flurry...
Analysis: Shifts in in-store fragrance assortment
How the pandemic and the rise of online sales have changed retailers’ approach to assortment in brick-and-mortar...
Analysis: Rethinking fragrance sampling
COVID-19 and the rise of online sales has placed a new importance on fragrance samples, while fueling...
Analysis: Cracking fragrance discovery online
Purchasing a new or unknown fragrance online is still a challenge for consumers. BW Confidential explores how...Industry views on what’s next for fragrance
Three industry executives give their views on the outlook, opportunities and challenges for the fragrance category in...
The state of beauty in the UK
The UK retail market continues to suffer. But a number of new brick-and-mortar concepts
Amazon roll-up players and beauty
BW Confidential explores the rise of Amazon roll-up players, whether they can become
Make-up packaging sector analysis
Times are tough for packagers heavily exposed to make-up. However, a new batch of launches next year gives some cause for optimism
Make-up packaging trends
BW Confidential highlights key trends in make-up packaging and sampling
Social-media strategies for travel retail
How travel retailers can boost their social-media strategies for marketing and brand building to drive consumers to store and lift sales
Travel retail views on the post-Covid market
Four executives talk about the shape of the travel-retail beauty market, the online business, changes post-Covid and prospects for recovery
The state of beauty in Italy
The pandemic has accelerated the growth of e-commerce and
The state of beauty in Spain
A lack of tourists continues to weigh heavily on the market in Spain
Top exectuives talk fragrance
BW Confidential talks to four industry executives about the state of the market
The state of beauty in Germany
The retail environment remains tough in Germany, as the brick-and-mortar footprint shrinks
Social selling for beauty
How beauty brands are looking to exploit the social selling and peer-to-peer business model
How to offer a luxury experience online
What brands need to focus on to offer a more luxurious experience online
The state of the fragrance market
BW Confidential analyzes how sustainable the current boom in fragrances is, what is driving it,
The latest make-up trends
BW Confidential highlights 10 key trends hitting the make-up market
Beauty packagers & revamping the business model post COVID-19
An analysis of how packaging companies are dealing with changes in the market, from the ‘TikTok effect’...
The state of the make-up market
BW Confidential analyzes how the market is faring, and whether the category will see a comeback in...
Selling make-up online
How make-up brands can better convert the online buzz over make-up into sales
Strategies of successful make-up brands
The make-up category overall may be struggling, but a number of brands are bucking the decline.
Packager views on the market & Covid
Four executives give their views on the performance of the market and how they are continuing to deal with COVID-19
The beauty market in Malaysia
Lockdowns have resulted in steep declines in beauty sales and taken their toll on the country’s department stores
The beauty market in Thailand
Without tourists and having been hit harder this year by COVID-19 than in 2020, the situation in Thailand
The beauty market in Indonesia
Indonesia has been hit hard by a surge in COVID-19 infections this year and the strict lockdowns put into place to contain the pandemic
The trend for curated beauty websites
Despite the rise in marketplaces with their wide product offer, there is growing demand for more curated beauty
How the role of the BA is evolving
An analysis of how the role of the BA is changing and what it means for brands and retailers