Analysis

The rise of Kiko

Italian mass beauty brand Kiko Milano is set to give traditional beauty players a run for their...
March 4, 2015

Make-up brands and social media

How make-up brands can better harness the power of social media and avoid its pitfalls   Of...
February 26, 2015

An analysis of the make-up market

The make-up market continues to grow. BW Confidential analyzes what is driving the segment and what’s to...
February 26, 2015

An analysis of niche brands

Kilian is one niche brand that has seen good success, while others have become attractive acquisition targets,...
January 21, 2015

An update on beauty M&A activity

   The main purchases in 2014 included (left to right) Editions de Parfums Frédéric Malle, Carol’s Daughter,...
January 6, 2015

Guest column: Trends to take note of

In our guest column US-based brand consulting firm Brand Growth Management partner Kelly Kovack examines trends the...
November 5, 2014