Analysis

The latest make-up trends

An analysis of new directions in make-up         Intuitive color   Make-up that is...
February 25, 2014

Budget make-up brands make waves

How low-priced make-up brands are impacting the color cosmetics business   Budget make-up brands are garnering more...
February 25, 2014

A cautious start to 2014

The year 2014 started out on a cautionary note. Christmas sales in many countries in Europe, such...
February 24, 2014

What’s new in digital for beauty?

BW Confidential analyzes recent digital initiatives from beauty brands     For tech-savvy consumers, the process of...
February 18, 2014

What’s ahead for beauty

In a guest column, UBS Investment Research global consumer staples analyst Nik Modi gives his views on...
January 28, 2014

Color cosmetics trends

An analysis of six major trends in today’s color cosmetics market     There’s an application for...
January 28, 2014

Make-up market analysis

Color cosmetics put in a respectable performance last year. BW Confidential analyzes brand and retailer strategies to...
January 21, 2014

What’s next for beauty?

In our guest column, Morning Star equity analyst Erin Swanson gives her views on how the market...
January 9, 2014

The future of prestige skincare

Prestige skincare continues to grow despite confusion in the category, a decline in high-priced items and competition...
January 9, 2014

Practical and portable packaging trends

There is increased demand for small, easy-to-carry and easy-to-use make-up packs with novel application features. BW Confidential...
January 3, 2014

Today’s new consumer

In our guest column, Leïla Rochet-Podvin, founder of Paris-based consultancy Cosmetics Inspiration&Creation gives her views on emerging...
January 2, 2014

Luxury brands and the internet

Luxury brands have taken a softly, softly approach to the internet. But given the opportunities the web...
December 18, 2013