Analysis

Fragrance trends by market

An analysis of what consumers in different markets around the world are looking for in their fragrances...
October 13, 2014

The fragrance market in China

Industry players are divided on the potential of the fragrance market in China. BW Confidential investigates how...
August 27, 2014

New directions in fragrance

BW Confidential analyzes new fragrance formats and ways of using scent Some new ways of using fragrance...
June 25, 2014

The impact of rising Chinese brands

Chinese cosmetics brands are gaining ground. BW Confidential analyzes their performance and how they are impacting the...
May 28, 2014

The importance of brand building

In our guest column, Bertrand Chovet, managing director of branding agency Interbrand’s Paris office, talks about how...
April 23, 2014

The latest trends in skincare

A look at new innovations in skincare     The smooth look New technologies are being developed...
April 23, 2014