Guerlain launches perfume podcast
Guerlain has launched a digital platform dedicated to fragrance memories. Called Olfaplay, it includes a website, app...December 18, 2018
Coty launches Google Assistant tool for Clairol
US-based Coty has launched what it calls the first at-home hair color Action for Google Home’s Google...December 6, 2018
L’Oréal and General Assembly set new digital marketing skills standard
French group L’Oréal and New York-based education organization General Assembly (Adecco Group) have set a new education...November 13, 2018
Sephora partners with Google for hands-free make-up tutorials
Beauty retailer Sephora (LVMH) has partnered with Google and its Home Hub smart display (a smart speaker...November 13, 2018
Dior launches Instagram account for skincare
Dior has launched an Instagram account dedicated to skincare, @diorskincare. Dior says that through the account it...October 29, 2018
AS Watson partners with Chinese social-media platform Meitu
CK Hutchison, the parent company of retail group AS Watson, has teamed up with Chinese social-media platform...October 16, 2018
Social media monitor August-September 2018
What’s being said about beauty on social networks this month Cushion formats for fragrance continue to be...August 22, 2018
Fragrance company Scentbird raises $18.6m in funding
Subscription-based fragrance company Scentbird has raised $18.6m in a series A funding round. The company says it...May 18, 2018
L’Oréal to present digital beauty experiences at Viva Technology Paris
L’Oréal says it will present what it calls The New Beauty Experience, or how digital technology will...May 17, 2018
Yves Rocher, Clarins and Lancôme top L2’s digital beauty France index
Yves Rocher came out on top of this year’s Digital IQ Index: Beauty France, compiled by research...May 15, 2018
Kline unveils top-performing beauty brands in e-commerce
A Garnier leave-in conditioner, a Burt’s Bees Beeswax lip balm and an Ulta eyeshadow took the three...April 12, 2018
Coty to launch personal beauty assistant for Amazon Echo Show
Coty is to launch a new visual skill for Amazon Echo Show (Amazon’s first Echo device with...January 17, 2018
L’Oréal signs partnership with Perfect Corp
L’Oréal has inked a global partnership with augmented reality (AR) beauty app company Perfect Corp. The deal...July 10, 2017
Estée Lauder teams up with ModiFace for AR e-commerce previews
The Estée Lauder brand has partnered with Canada-based ModiFace to launch an augmented reality- (AR) based product...May 26, 2017
Feelunique acquires The Beautyst
UK-based beauty e-commerce site Feelunique has acquired French online beauty community and marketplace The Beautyst. The Beautyst,...April 7, 2017
Arden signs up Reese Witherspoon
Elizabeth Arden has signed actress Reese Witherspoon to represent the brand. Arden describes Witherspoon’s role as a...March 30, 2017
What’s being said about beauty on social networks this month
The Kylie Jenner pop-up store that opened in New York has been seen as a victim of...March 29, 2017
La Prairie launches Swiss artist campaign on Instagram
Switzerland-based La Prairie is to feature the work of Swiss artists on its Instagram account as part...March 27, 2017
An analysis of make-up and social media
How make-up brands can come up with better social-media strategies and exploit the reach of influencers Credited...March 15, 2017
An analysis of digital-native brands
An analysis of the rise of digital-native brands and how they are changing the market From bloggers...March 1, 2017
Social media monitor March 2017
Slice masks (which resemble slices of fruit or vegetables, such as cucumber or lemon) are expected to...March 1, 2017
Showroomprivé to acquire Beauteprivee
Showroomprivé, the web-based private-sales platform specialized in fashion, is to acquire online beauty flash sales company Beauteprivee....February 28, 2017
Social media monitor February-March 2017
Target has been hailed for trailblazing new initiatives following its collaboration with K-beauty expert Alicia Yoon,...February 15, 2017
Benefit unveils animated lips video generator for new launch
LVMH-owned Benefit Cosmetics is to invite consumers to create videos and share them on social media to...February 2, 2017
Social media monitor February 2017
Aveda’s new Tulasara Wedding Eye Masque is liked for its clever marketing. The product is inspired by...February 1, 2017
European brands need to adapt digital for Chinese shoppers
European luxury brands need to improve digital marketing strategies in China given the increase in the number...February 1, 2017
Shiseido Americas acquires MatchCo
Shiseido Americas Corporation has acquired MatchCo, a company that uses technology to provide consumers with customized foundation....January 19, 2017
Social media monitor January-Feburary 2017
Clinique’s collaboration with crayon brand Crayola on a line of lipstick pencils has been liked for its...January 18, 2017
Social media monitor January 2017
Fast beauty, similar to fast fashion, where catwalk trends are quickly translated to the high street, is...January 16, 2017
Kérastase unveils smart hairbrush
L’Oréal-owned haircare brand Kérastase has unveiled what it claims to be the first-ever smart hairbrush, the result...January 16, 2017