Benefit unveils animated lips video generator for new launch
LVMH-owned Benefit Cosmetics is to invite consumers to create videos and share them on social media to...February 2, 2017
Social media monitor February 2017
Aveda’s new Tulasara Wedding Eye Masque is liked for its clever marketing. The product is inspired by...February 1, 2017
European brands need to adapt digital for Chinese shoppers
European luxury brands need to improve digital marketing strategies in China given the increase in the number...February 1, 2017
Shiseido Americas acquires MatchCo
Shiseido Americas Corporation has acquired MatchCo, a company that uses technology to provide consumers with customized foundation....January 19, 2017
Social media monitor January-Feburary 2017
Clinique’s collaboration with crayon brand Crayola on a line of lipstick pencils has been liked for its...January 18, 2017
Social media monitor January 2017
Fast beauty, similar to fast fashion, where catwalk trends are quickly translated to the high street, is...January 16, 2017
Kérastase unveils smart hairbrush
L’Oréal-owned haircare brand Kérastase has unveiled what it claims to be the first-ever smart hairbrush, the result...January 16, 2017
Samsung to unveil new skincare technology at CES 2017
South Korean company Samsung is to unveil two new skincare technology projects at this year’s Consumer Electronics...January 16, 2017
Beauty innovations at CES 2017
This year’s Consumer Electronics Show (CES), which took place from January 5-8 in Las Vegas, presented a...January 16, 2017
Coty to acquire 60% of Younique
US-based Coty is to acquire 60% of peer-to-peer beauty e-commerce website Younique for around $600m in cash....January 16, 2017
Olay launches Skin Advisor online beauty tool
Skincare brand Olay (P&G) has launched a web-based analytics tool and advisor that estimates skin age and...January 16, 2017
Nordstrom appoints chief innovation officer
US-based retailer Nordstrom has appointed Geevy Thomas to the newly created position of chief innovation officer. ...January 16, 2017
Maybelline collaborates with influencers for video campaign
L’Oréal-owned Maybelline New York has created its first video campaign featuring social media influencers for its new...January 16, 2017
Social media monitor December 2016
News of Kylie Jenner’s pop-up store in San Fernando Valley, California (opened December 9) has created quite...December 12, 2016
Millennials account for 60% of Birchbox subscribers
Beauty subscription service and online retailer Birchbox now has over 200,000 monthly subscribers in France. The company...December 8, 2016
Glossier raises $24m in series-B funding
US-based digital beauty brand Glossier has raised $24m in funds to open permanent retail locations, launch two...December 2, 2016
Urban Decay tops L2’s Beauty US Digital IQ Index
L’Oréal-owned Urban Decay has topped the Digital IQ Index Beauty US 2016 compiled by research group L2....December 2, 2016
Social media monitor December 2016
Innovations like the multi-tasking moisturizer from Korean brand J.One Jelly Pack, which doubles as an adhesive ‘make-up...November 30, 2016
SocialVend launches vending machines to reward shopper social engagement
UK-based vending machine company SocialVend has launched Vendmini, a vending machine designed to reward consumers for their...November 28, 2016
Sephora launches BeautyBot gift finder
Beauty retailer Sephora launched a BeautyBot Christmas gift finder on Facebook Messenger in five countries in Europe...November 18, 2016
New app to connect consumers with beauty professionals
A mobile app connecting consumers with beauty and wellness professionals in Paris is to launch in January...November 18, 2016
Shiseido Travel Retail and DFS create Travel & Happiness campaign
Shiseido Travel Retail teamed up with Japanese contemporary artist ShiShi Yamazaki and operator DFS to launch a...November 16, 2016
Social media monitor November 2016
L’Oréal’s NYX Cosmetics New York flagship, which opened at the end of October, created a major buzz...November 15, 2016
Sephora introduces new bot-powered beauty tools
Beauty retailer Sephora has introduced two new bot-powered beauty tools available on Facebook Messenger in the US:...November 3, 2016
An analysis of beauty retail technology
BW Confidential analyzes technologies that brands and retailers should be looking at to provide a better digital...November 2, 2016
Social media monitor November 2016
The launch of online fashion retailer Missguided’s first make-up collection has interested bloggers who like the competitive...November 2, 2016
Social media monitor October-November 2016
Gloss for eyes is claimed to be a big trend emanating from fashion shows. Bloggers like the...October 18, 2016
An analysis of social commerce
How purchases on social-media platforms are set to evolve in beauty Instead of looking for likes,...October 17, 2016
Deploying digital in brick-and-mortar stores
Retailers are having a hard time finding the best way to deploy digital in their brick-and-mortar stores....October 14, 2016
German beauty brands should increase mobile investments, says L2
German beauty brands should increase their investments in mobile, according to data from digital research group L2....October 6, 2016