What’s new in digital for beauty?
BW Confidential analyzes recent digital initiatives from beauty brands For tech-savvy consumers, the process of...February 18, 2014
Beauty blogger review February 2014
The latest Dove ad campaign, a short film on the perception of beauty entitled “Selfie”, inspired by...February 18, 2014
Beauty blogger review February 2014
When US mas retailer Target announced it was to launch an upmarket private-label skincare range, there were...February 5, 2014
La Prairie re-launches website
La Prairie has launched a redesigned version of its website, laprairie.com. The new version, accessible in 21...February 4, 2014
Beauty blogger review January 2014
A host of new lip glosses and balms featuring non-sticky, creamy formulas that leave a...January 22, 2014
A look at Amazon’s luxury beauty store business
BW Confidential analyzes online retailer Amazon’s luxury beauty store business, which launched at the end of last...January 22, 2014
Osmoz.com to launch new features
Osmoz, the website dedicated to the fragrance community, is undergoing a redesign that will include a host...January 20, 2014
Mass brands’ online spend in China still weak
Digital investment in China among mass personal-care brands is insufficient, according to a new report by L2...January 14, 2014
Beauty blogger review January 2014
There have been some negative comments about skin lifting products on the market, with some bloggers referring...January 8, 2014
Breaking down consumer internet habits
How do consumers use the internet to find out information on new products and where to shop? According...January 7, 2014
Young affluents flock to social shopping sites
Social shopping sites are attracting more younger and affluent consumers, says a new study by Unity Marketing....January 7, 2014
Luxury brands and the internet
Luxury brands have taken a softly, softly approach to the internet. But given the opportunities the web...December 18, 2013
Beauty apps a-go-go
The number of beauty apps is growing by the day. Some of the favorites from the beauty...December 18, 2013
Givaudan introduces app to help consumers navigate perfume market
Fragrance house Givaudan is aiming to help consumers navigate the perfume market with its new iPhone app,...December 18, 2013
Case study: social media and smelling like a man, man
Companies puzzled about how to approach social media have been dissecting and analyzing the campaign for P&G’s...December 18, 2013
Sephora begins selling beauty on the go
Sephora launched a mobile site in the US in August, which allows shoppers to buy, view previous...December 18, 2013
Beauty blogger review December 2013
Yuan Skincare. This Taiwanese brand, which is known for its soaps, has introduced a skincare range based...December 17, 2013
Pure-playing in Europe
Selling beauty products on the web is still a thorny issue in Europe, as was shown at...December 12, 2013
China, prestige brands & the web
Success in China will be tightly linked to brands’ digital competence, according to a study by US-based...December 12, 2013
French perfumeries advised to improve their websites
Navigation and how products are displayed and described on the websites of three of France’s main perfumery...December 11, 2013
Bluefly adds scent
US-based online retailer of designer fashion brands Bluefly.com has added a fragrance boutique to its website. The...December 11, 2013
Parlux experiments with online video
US-based Parlux Fragrances is giving online marketing a major push with its campaign for its new fragrance...December 11, 2013
Blogs versus magazines
Blogs are more influential than magazines in consumers’ choice of beauty buys, according to a survey jointly...December 11, 2013
L’Oréal unveils digital ambitions
L’Oréal said it significantly increased investment in digital activities last year and sees the internet as one...December 11, 2013
Beauty gets wired
Beauty brands have implemented impressive e-commerce strategies in China. Good news given the internet’s potential of becoming...December 10, 2013
Connecting with consumers through technology
New services and technological tools are boosting skincare in department stores. Are these initiatives enough to attract...December 10, 2013
What do bloggers want?
Beauty blogs provide a wealth of insight on what consumers like, don’t like or would like to...December 10, 2013
How luxury brands can utilize social media
We ask industry experts how brands can improve their social media efforts and analyze strategies in the...December 4, 2013
E-commerce provides opportunities for beauty brands
The internet is segmenting into a range of new selling channels. BW Confidential evaluates some of the...December 4, 2013
Challenge and opportunity in online beauty sales
Online beauty sales are seeing robust growth. BW Confidential analyzes the challenges and opportunities facing the channel...December 3, 2013