Case study: social media and smelling like a man, man
Companies puzzled about how to approach social media have been dissecting and analyzing the campaign for P&G’s...December 18, 2013
Sephora begins selling beauty on the go
Sephora launched a mobile site in the US in August, which allows shoppers to buy, view previous...December 18, 2013
Beauty blogger review December 2013
Yuan Skincare. This Taiwanese brand, which is known for its soaps, has introduced a skincare range based...December 17, 2013
Pure-playing in Europe
Selling beauty products on the web is still a thorny issue in Europe, as was shown at...December 12, 2013
China, prestige brands & the web
Success in China will be tightly linked to brands’ digital competence, according to a study by US-based...December 12, 2013
French perfumeries advised to improve their websites
Navigation and how products are displayed and described on the websites of three of France’s main perfumery...December 11, 2013
Bluefly adds scent
US-based online retailer of designer fashion brands Bluefly.com has added a fragrance boutique to its website. The...December 11, 2013
Parlux experiments with online video
US-based Parlux Fragrances is giving online marketing a major push with its campaign for its new fragrance...December 11, 2013
Blogs versus magazines
Blogs are more influential than magazines in consumers’ choice of beauty buys, according to a survey jointly...December 11, 2013
L’Oréal unveils digital ambitions
L’Oréal said it significantly increased investment in digital activities last year and sees the internet as one...December 11, 2013
Beauty gets wired
Beauty brands have implemented impressive e-commerce strategies in China. Good news given the internet’s potential of becoming...December 10, 2013
Connecting with consumers through technology
New services and technological tools are boosting skincare in department stores. Are these initiatives enough to attract...December 10, 2013
What do bloggers want?
Beauty blogs provide a wealth of insight on what consumers like, don’t like or would like to...December 10, 2013
How luxury brands can utilize social media
We ask industry experts how brands can improve their social media efforts and analyze strategies in the...December 4, 2013
E-commerce provides opportunities for beauty brands
The internet is segmenting into a range of new selling channels. BW Confidential evaluates some of the...December 4, 2013
Challenge and opportunity in online beauty sales
Online beauty sales are seeing robust growth. BW Confidential analyzes the challenges and opportunities facing the channel...December 3, 2013
Beauty blogger review December 2013
Eyes of Horus (EOH) Goddess Mascara. This Australia-based brand is praised for its natural and long-lasting mascara...December 3, 2013
Innovative brand and retail strategies
We take a look at some innovative strategies both in beauty and from other industries that could...November 28, 2013
The latest developments in point-of-sale technology
An analysis of the latest developments in retail technology and how new point-of-sale tools are set to...November 27, 2013
Six social media strategies that work
A review of six innovative social media strategies and what brands learnt from them Smashbox...November 22, 2013
Beauty blogger review November 2013
Tarina Tarantino Floriculture Eyeshadow Palette. The Floriculture Eyeshadow Palette, which offers eight eyeshadow shades inspired by...November 19, 2013
Taobao, China’s online beauty giant
An analysis of the rise of China’s online giant Taobao and what it means for beauty ...November 15, 2013
Getting results from point-of-sale technology
Will the introduction of new technology at the point-of-sale boost the category? Talk about...November 12, 2013
BW Confidential moderates discussion on social media at Beauty 2.0 Summit
BW Confidential’s editor in chief Oonagh Phillips is to moderate a panel discussion on digital marketing trends...November 10, 2013
Beauty blogger review November 2013
Peacekeeper Cause-Metics Blueberry Yum Balm. Blueberry Yum Balm is a clear moisturizing gloss that contains...November 6, 2013
A look at digital strategies in travel retail
Travel retailers are beginning to embrace digital, both in their strategic outlook and stores. But are they...October 16, 2013
Russian retailer uses face-recognition technology to boost loyalty
Russian beauty and household goods retailer Ulybka Radugi is piloting facial recognition technology at checkout counters...October 15, 2013
The store of the future
How beauty retailing is set to evolve in the years to come Step into a...October 15, 2013
Doing digital better
How beauty brands and retailers can do digital better ...October 11, 2013
Amazon launches luxury beauty store
Online retailer Amazon has made a foray into prestige cosmetics with the launch of a luxury beauty...October 10, 2013