How retailers can better do mobile
How can retailers better do mobile? With two billion people worldwide set to own smartphones before the...April 23, 2014
Beauty blogger review April 2014
Bloggers have applauded the attention brands are giving older consumers through their latest spokespeople. Color brand Nars...April 16, 2014
Beauty blogger review April 2014
Newly revamped private-label brands are catching bloggers’ attention. In France, a nail polish line from grocery retailer...April 2, 2014
Interview with Sephora Americas chief marketing and digital officer Julie Bornstein
Sephora’s Julie Bornstein talks about how the retailer is approaching mobile and how she sees this platform...April 2, 2014
Sephora US launches Beauty Board social platform
Sephora US has launched a new social shopping platform called Beauty Board on Sephora.com, which allows consumers...March 20, 2014
Beauty blogger review March 2014
Interest in nail art innovations has not subsided, with motifs now a big novelty. Highlighted innovations...March 19, 2014
Alibaba to list in US
China’s biggest online retailer, Alibaba Group, has confirmed that it will launch an IPO in the US,...March 17, 2014
The importance of optimizing social media content
The ins and outs of creating the right content for social media When done well,...February 25, 2014
What’s new in digital for beauty?
BW Confidential analyzes recent digital initiatives from beauty brands For tech-savvy consumers, the process of...February 18, 2014
Beauty blogger review February 2014
The latest Dove ad campaign, a short film on the perception of beauty entitled “Selfie”, inspired by...February 18, 2014
Beauty blogger review February 2014
When US mas retailer Target announced it was to launch an upmarket private-label skincare range, there were...February 5, 2014
La Prairie re-launches website
La Prairie has launched a redesigned version of its website, laprairie.com. The new version, accessible in 21...February 4, 2014
Beauty blogger review January 2014
A host of new lip glosses and balms featuring non-sticky, creamy formulas that leave a...January 22, 2014
A look at Amazon’s luxury beauty store business
BW Confidential analyzes online retailer Amazon’s luxury beauty store business, which launched at the end of last...January 22, 2014
Osmoz.com to launch new features
Osmoz, the website dedicated to the fragrance community, is undergoing a redesign that will include a host...January 20, 2014
Mass brands’ online spend in China still weak
Digital investment in China among mass personal-care brands is insufficient, according to a new report by L2...January 14, 2014
Beauty blogger review January 2014
There have been some negative comments about skin lifting products on the market, with some bloggers referring...January 8, 2014
Breaking down consumer internet habits
How do consumers use the internet to find out information on new products and where to shop? According...January 7, 2014
Young affluents flock to social shopping sites
Social shopping sites are attracting more younger and affluent consumers, says a new study by Unity Marketing....January 7, 2014
Luxury brands and the internet
Luxury brands have taken a softly, softly approach to the internet. But given the opportunities the web...December 18, 2013
Beauty apps a-go-go
The number of beauty apps is growing by the day. Some of the favorites from the beauty...December 18, 2013
Givaudan introduces app to help consumers navigate perfume market
Fragrance house Givaudan is aiming to help consumers navigate the perfume market with its new iPhone app,...December 18, 2013
Case study: social media and smelling like a man, man
Companies puzzled about how to approach social media have been dissecting and analyzing the campaign for P&G’s...December 18, 2013
Sephora begins selling beauty on the go
Sephora launched a mobile site in the US in August, which allows shoppers to buy, view previous...December 18, 2013
Beauty blogger review December 2013
Yuan Skincare. This Taiwanese brand, which is known for its soaps, has introduced a skincare range based...December 17, 2013
Pure-playing in Europe
Selling beauty products on the web is still a thorny issue in Europe, as was shown at...December 12, 2013
China, prestige brands & the web
Success in China will be tightly linked to brands’ digital competence, according to a study by US-based...December 12, 2013
French perfumeries advised to improve their websites
Navigation and how products are displayed and described on the websites of three of France’s main perfumery...December 11, 2013
Bluefly adds scent
US-based online retailer of designer fashion brands Bluefly.com has added a fragrance boutique to its website. The...December 11, 2013
Parlux experiments with online video
US-based Parlux Fragrances is giving online marketing a major push with its campaign for its new fragrance...December 11, 2013