Blogs versus magazines
Blogs are more influential than magazines in consumers’ choice of beauty buys, according to a survey jointly...December 11, 2013
L’Oréal unveils digital ambitions
L’Oréal said it significantly increased investment in digital activities last year and sees the internet as one...December 11, 2013
Beauty gets wired
Beauty brands have implemented impressive e-commerce strategies in China. Good news given the internet’s potential of becoming...December 10, 2013
Connecting with consumers through technology
New services and technological tools are boosting skincare in department stores. Are these initiatives enough to attract...December 10, 2013
What do bloggers want?
Beauty blogs provide a wealth of insight on what consumers like, don’t like or would like to...December 10, 2013
How luxury brands can utilize social media
We ask industry experts how brands can improve their social media efforts and analyze strategies in the...December 4, 2013
E-commerce provides opportunities for beauty brands
The internet is segmenting into a range of new selling channels. BW Confidential evaluates some of the...December 4, 2013
Challenge and opportunity in online beauty sales
Online beauty sales are seeing robust growth. BW Confidential analyzes the challenges and opportunities facing the channel...December 3, 2013
Beauty blogger review December 2013
Eyes of Horus (EOH) Goddess Mascara. This Australia-based brand is praised for its natural and long-lasting mascara...December 3, 2013
Innovative brand and retail strategies
We take a look at some innovative strategies both in beauty and from other industries that could...November 28, 2013
The latest developments in point-of-sale technology
An analysis of the latest developments in retail technology and how new point-of-sale tools are set to...November 27, 2013
Six social media strategies that work
A review of six innovative social media strategies and what brands learnt from them Smashbox...November 22, 2013
Beauty blogger review November 2013
Tarina Tarantino Floriculture Eyeshadow Palette. The Floriculture Eyeshadow Palette, which offers eight eyeshadow shades inspired by...November 19, 2013
Taobao, China’s online beauty giant
An analysis of the rise of China’s online giant Taobao and what it means for beauty ...November 15, 2013
Getting results from point-of-sale technology
Will the introduction of new technology at the point-of-sale boost the category? Talk about...November 12, 2013
BW Confidential moderates discussion on social media at Beauty 2.0 Summit
BW Confidential’s editor in chief Oonagh Phillips is to moderate a panel discussion on digital marketing trends...November 10, 2013
Beauty blogger review November 2013
Peacekeeper Cause-Metics Blueberry Yum Balm. Blueberry Yum Balm is a clear moisturizing gloss that contains...November 6, 2013
A look at digital strategies in travel retail
Travel retailers are beginning to embrace digital, both in their strategic outlook and stores. But are they...October 16, 2013
Russian retailer uses face-recognition technology to boost loyalty
Russian beauty and household goods retailer Ulybka Radugi is piloting facial recognition technology at checkout counters...October 15, 2013
The store of the future
How beauty retailing is set to evolve in the years to come Step into a...October 15, 2013
Doing digital better
How beauty brands and retailers can do digital better ...October 11, 2013
Amazon launches luxury beauty store
Online retailer Amazon has made a foray into prestige cosmetics with the launch of a luxury beauty...October 10, 2013
Clarins relaunches Mugler.com
Clarins has launched a new website for its Thierry Mugler brand that claims to bring together content,...October 9, 2013
Beauty blogger review October 2013
The products they’re talking about Verso Skincare. This skincare brand from Stockholm, Sweden, has a...October 9, 2013
Beauty blogger review September 2013
The products they’re talking about Shu Uemura Anti-Oxi Cleansing Oil. This cleansing oil is flagged...September 25, 2013
Making the most of beauty apps
How the beauty industry can better use app technology The beauty app is no longer...September 10, 2013
Target to acquire DermStore Beauty Group
US retailer Target will acquire DermStore Beauty Group, owner of skincare e-commerce site DermStore. DermStore will become...August 28, 2013
Sephora acquires digital technology platform
LVMH-owned Sephora Americas has acquired interactive digital technology platform Scentsa from multimedia company Crescent House Publishing. Sephora...August 28, 2013
Beauty blogger review August 2013
Inglot O2M Breathable Nail Enamels. Poland-based make-up brand Inglot has intrigued some bloggers with its new concept:...August 27, 2013
New technologies in retail
BW Confidential investigates new technologies being implemented at the point-of-sale Faced with the ever-growing dominance of...July 10, 2013