Launches

Biotherm moves into fragrance

  L’Oréal is pushing the Biotherm brand into fragrance this spring. The brand’s first men’s scent (it...
January 21, 2014

Up & coming brand: Sugarpill

Headquarters: California, US Price: $8-$12   Concept & positioning: Sugarpill offers striking eye- shadows in both pressed...
January 14, 2014

Up & coming brand: Centifolia

Headquarters: Arzal, France Price: €1-€51   Concept & positioning: Centifolia is a 27-year old Brittany-based organic personal-care brand...
January 14, 2014

Up & coming brand: Mineral Flowers

Headquarters: Lod, Israel Price: €7-€16   Concept & positioning: Mineral Flowers takes its ingredients seriously. Product formulas...
January 14, 2014

Up & coming brand: Agonist Parfums

Headquarters: Gothenberg, Sweden Price: $373-$2,873   Concept & positioning: Agonist takes the concept of prestige to another...
January 14, 2014

Elemis launches first fragrance

UK-based spa and skincare brand Elemis has unveiled its first fragrance. The company underlines that the fragrance...
January 7, 2014

Up & coming brand: Brillage

Headquarters: Tokyo, Japan Launch date: 2009 Price: $51-$81 Concept & positioning: Brillage, a make-up brand focused on...
January 3, 2014

Up & coming brand: Wanderlove

Headquarters: California, US Launch date: June 2010 Price: $16.99   Concept & positioning: Wanderlove’s three-in-one eye and...
January 3, 2014

Up & coming brand: Hiroko.K

Headquarters: Tokyo, Japan Launch date: 2008 Price: €20-€250   Concept & positioning: Despite its Japanese roots, Hiroko.K’s...
January 3, 2014

Up & coming brand: Mikarosa

Headquarters: Paris, France Launch date: January 2011 Price: €15-€29   Concept & positioning: Mikarosa’s six-sku toiletries line...
January 3, 2014

Up & coming brand: Gazelli

Headquarters: London, UK Launch date: December 2010 Price: €20-€68   Concept & positioning: Gazelli is positioned as...
January 3, 2014

Sephora’s new exclusives

Sephora France is to sell new special-edition fragrances from four major brands next spring. The chain will...
December 18, 2013