Launches

Elemis launches first fragrance

UK-based spa and skincare brand Elemis has unveiled its first fragrance. The company underlines that the fragrance...
January 7, 2014

Up & coming brand: Brillage

Headquarters: Tokyo, Japan Launch date: 2009 Price: $51-$81 Concept & positioning: Brillage, a make-up brand focused on...
January 3, 2014

Up & coming brand: Wanderlove

Headquarters: California, US Launch date: June 2010 Price: $16.99   Concept & positioning: Wanderlove’s three-in-one eye and...
January 3, 2014

Up & coming brand: Hiroko.K

Headquarters: Tokyo, Japan Launch date: 2008 Price: €20-€250   Concept & positioning: Despite its Japanese roots, Hiroko.K’s...
January 3, 2014

Up & coming brand: Mikarosa

Headquarters: Paris, France Launch date: January 2011 Price: €15-€29   Concept & positioning: Mikarosa’s six-sku toiletries line...
January 3, 2014

Up & coming brand: Gazelli

Headquarters: London, UK Launch date: December 2010 Price: €20-€68   Concept & positioning: Gazelli is positioned as...
January 3, 2014

Sephora’s new exclusives

Sephora France is to sell new special-edition fragrances from four major brands next spring. The chain will...
December 18, 2013

Up & coming brand: Kroma

Headquarters: Florida, US Launch date: 1999 Price: $11-$249   Concept & positioning: Kroma founder and celebrity make-up artist...
December 16, 2013

Up & coming brand: Hévéa

Headquarters: Elché, Spain Launch date: 1997 Price: €15-€270   Concept & positioning: The brainchild of landscape designer...
December 16, 2013

Up & coming brand: Pulpe de Vie

Headquarters: Marseille, France Launch date: 2010 Price: €10-€22   Concept & positioning: Natural skincare brand Pulpe de...
December 16, 2013

Up & coming brand: Edward Bess

Headquarters: New York, US Launch date: 2006 Price: €29-€400   Concept & positioning: The eponymous brand, founded...
December 16, 2013

Up & coming brand: Odin

Headquarters: New York, US Launch date: 2008 Price: €105 (100ml EdT)   Concept & positioning: Until 2008 Odin...
December 16, 2013