Launches

Sephora’s new exclusives

Sephora France is to sell new special-edition fragrances from four major brands next spring. The chain will...
December 18, 2013

Up & coming brand: Kroma

Headquarters: Florida, US Launch date: 1999 Price: $11-$249   Concept & positioning: Kroma founder and celebrity make-up artist...
December 16, 2013

Up & coming brand: Hévéa

Headquarters: Elché, Spain Launch date: 1997 Price: €15-€270   Concept & positioning: The brainchild of landscape designer...
December 16, 2013

Up & coming brand: Pulpe de Vie

Headquarters: Marseille, France Launch date: 2010 Price: €10-€22   Concept & positioning: Natural skincare brand Pulpe de...
December 16, 2013

Up & coming brand: Edward Bess

Headquarters: New York, US Launch date: 2006 Price: €29-€400   Concept & positioning: The eponymous brand, founded...
December 16, 2013

Up & coming brand: Odin

Headquarters: New York, US Launch date: 2008 Price: €105 (100ml EdT)   Concept & positioning: Until 2008 Odin...
December 16, 2013

Up & coming brand: Aïny

Headquarters: Paris, France Launch date: September 2009  Price: €12-€62   Aïny founder Daniel Joutard had the idea...
December 12, 2013

Up & coming brand: One Love Organics

Headquarters: Georgia, US Launch date: January 2011 Price: $24-$99   Former attorney Suzanne LeRoux was dissatisfied with...
December 12, 2013

Up & coming brand: NSEW

Headquarters: Paris, France Launch date: 2009 Price: 50ml EdT €48  Paris-based accessories designer Yannick Flageul’s first fragrance...
December 12, 2013

Up & coming brand: Atelier Cologne

Headquarters: Paris, France Launch date: January 2010 Price: 200ml $145-$175 (US); 30ml $50-$60 (US)   Selective Beauty...
December 12, 2013

Up & coming brand: Grown

Headquarters: Melbourne, Australia Launch date: 2010 Price: €19-€69   Australia-based skincare brand Grown, founded by New Zealand-born...
December 12, 2013

Up & coming brand: Kjaer Weis

Headquarters: New York City, US Launch date: May 2010 Price: $24-$99 Danish make-up artist Kirsten Kjaer Weis...
December 12, 2013